The aretta effect | harriet hern photography

Brand & Website Design

A brand and website for Harriet Hern Photography, designed to increase enquiries through strategic and intentional design.

The Project

Before we began, Harriet felt that her current brand and website no longer reflected where her business was heading. She had two arms of her business being channelled through one website. It felt unclear, and wasn’t doing justice to the quality of her work or the experience she offers.
She was ready to step into a more aligned version of their business, one that felt true to who she is now and resonated with the clients she truly wants to attract.
The goal was to create a brand and website that felt timeless and welcoming, while bringing clarity to her message and creating a strong, cohesive foundation for her next stage of growth.
From there, I translated this into a visual and structural approach that felt both considered and functional, ensuring the design not only looked beautiful but supported the way her business works behind the scenes.
Key decisions included:
- Refining the brand direction to feel welcoming and calm
- Designing a brand identity that feels timeless and recognisable
- Designing the website with user experience and conversion in mind, allowing visitors to move through the site with ease
Every element was designed to feel cohesive, thoughtful, and aligned with the level Harriet is stepping into.
The result is a brand and website that feels timeless and calm, truly reflecting the quality and intention behind Harriet’s work.
It allows her to show up online with greater clarity and confidence, attracting clients who value her work and understand the experience she offers.
A space that not only looks beautiful, but feels considered, intentional, and fully aligned with the next chapter of their business.