THE ARETTA EFFECT | STUDIO ARETTA

Your brand, at its fullest potential.

A brand + website experience wedding professionals and creative founders who are already the best at what they do. Your online presence should be doing the same.

When your brand and website are built together, something exceptional happens.

The couples and clients who find you are already aligned and already ready to move forward. Your brand and website have done the work for you.

Excellence, reflected in every detail.



Open laptop and smartphone placed on a beige textured lounge chair on a wooden floor.
brand + website service | studio aretta

The Aretta Effect


You’ve done the hard work, let’s create an online space that reflects that.

The Aretta Effect is a complete brand + website experience, built as one cohesive piece of work. One process, one vision, everything aligned - so that the first impression your business makes is as considered as the work behind it.

Every project is built entirely around your business, your story, and the clients you dream of attracting.

    • Pre-project discovery questionnaire

    • Brand strategy call

    • Creative brief

    • Brand logo and variations

    • One pattern or illustration

    • Colour palette

    • Typography system

    • Brand guidelines

    • Private client portal

    • 30-day post-project support

    • Pre-project discovery questionnaire

    • Website strategy call

    • Website copy guide

    • 5-page custom website

    • SEO & AIO set-up

    • Enquiry form set-up

    • Social media integration

    • Mobile responsive design

    • Private client portal

    • Lesson + launch call

    • 30 days of post-launch support

  • Investment starts from £5,000.

    Projects are typically completed within 8 weeks, with preparation taking place beforehand to ensure everything runs smoothly.

  • Amy's creativity and professionalism shone through the whole process. She understood the essence and ethos of the business, gently steering me to imagery, fonts and text that were more aligned with this. I recommend her highly to anyone looking for an inspirational, reliable and talented web designer.

    Josie Truscott, Ashford Assessments

  • Amy has been helpful, responsive and patient throughout the entire process, and I genuinely couldn’t recommend her enough to anyone looking for a thoughtful, well-designed website and branding experience.

    Harriet Hern, Harriet Hern Photography

  • Not only did she complete the task beautifully and efficiently, but she also empowered me with knowledge along the way. I now feel so much more confident using my website and know that it’s in a far better place thanks to her support.

    Denise Thompson, Montrose Makers

  • Amy didn't just deliver what was asked - she proactively flagged ideas and observations about how things could be improved. That kind of thoughtful, solutions-focused approach is rare and incredibly valuable.

    Rachel McNab, Systems Rani

  • Amy was absolutely brilliant to work with. She was very professional, friendly, and easy to communicate with throughout. I’m really pleased with the results and would highly recommend her to anyone looking to improve their website.

    Jake, Tree Surgeon

the process | STUDIO ARETTA

Where Your Story Starts

Every page, every section, every detail is considered with purpose. The process is collaborative and the direction is always yours. You know your business better than anyone, and that knowledge is what makes this experience work so well.

Chapter 01 - Enquiry

Start with an enquiry form. I will be in touch within two working days to learn a little more about your project and invite you to book a discovery call.

Chapter 02 - Discovery Call

A relaxed, focused call where we explore your brand, your vision, and the specific needs of your project. This is where I begin to understand not just what you need, but why it matters.

Chapter 03 - Proposal & Booking

Following our call you'll receive a tailored proposal outlining the scope of your project, your investment, and your proposed project dates. A deposit secures your place in my design diary and your story officially begins.

Chapter 04 - Onboarding

Once booked, you will receive access to the Studio Aretta private client portal, where all of our project communication and files will be held.

Chapter 05 - Design Period

Your dedicated project window. With everything in place, I build your brand + website with complete focus and attention, bringing together story, strategy and style into something you'll be proud to share.

Chapter 06 - Launch

Your brand + website go live. We'll walk through everything together on your launch lesson call so you feel confident and fully equipped to manage your new branding and online home.

alternative options | studio aretta

Not sure if you need both?

Brand design and website design are also available as standalone services.

A tablet displaying a photography website on a white surface, with beige cushions on either side and beige curtains in the background.
Laptop on a beige coffee table displaying a wedding photograph of a couple holding hands outdoors during sunset, with text 'Aster Photography' on the screen.
A website screenshot for Harriet Hern Photography, featuring a main page with a header that says 'Natural, Story-Led Photography in Devon & the South West,' and a side menu with contact information, social media icons, and options for wedding, architecture, and brand photography. The background has a greyish-blue color with a white smiley face logo above the website.
A photography website homepage featuring images of people celebrating outdoors, with sections for services including wedding and brand photography, and a contact button.
Laptop on a beige couch displaying a website with the text "Atelier Colombe" and an image of two women in stylish outfits in a well-lit room.
strategy experience | studio aretta

The Clarity Intensive

Not every project starts with a clear brief. It’s sometimes worth knowing what you actually need before you commit to a full project.

The Clarity Intensive is a focused strategy session where we look at your business, your goals, and what your brand and website need to do for you. You leave with a clear picture of the right scope and direction - before any work begins.

If you go on to book a project with me, the investment is credited in full.

  • 01 ~ The Questionnaire
    Sent in advance so your Strategy Call is focused from the start.

    02 ~ The Discovery Call
    A 40-minute conversation to explore your business, goals, and what your brand and website need to achieve.

    03 ~ The Industry Review
    An analysis of where your peers are positioned and where you have the opportunity to stand out.

    04 ~ The Scope + Strategy
    A written overview of the recommended direction and scope of work, delivered within two weeks of your Discovery Call.

    05 ~ The Scope Presentation
    A final call to walk through your Scope + Strategy document together and explore the best path forward for your project.

  • Investment: £500

    The Clarity Intensive runs over two weeks from your Discovery Call to your Scope Presentation.

    If you go on to book a project with me within three months, the £500 is credited in full against your package investment.

Two printed brochures with design and branding information, placed on a dark surface. One brochure features a photo of a coffee cup, a plant, and a notebook. The brochures are titled "The Story," "The Strategy," and "The Style" with descriptive text.

Frequently Asked Questions

  • Yes, I take on a small number of extended projects each year for businesses requiring a larger site, a more extensive brand system, or both. Get in touch and we can talk through your requirements.

  • Yes. Brand design and website design are also available as separate services. You can find out more by visiting the relevant service page, or get in touch if you are unsure which is right for you.

  • Revisions are unlimited within your project window. You will be given a clear feedback deadline during your design period, by which all amends need to be finalised. This ensures the project stays on track and is delivered within your agreed timeline.


  • All websites are built on Squarespace. It is an exceptional platform for creative businesses - beautifully designed, intuitive to manage, and more than capable of supporting a premium online presence. After handover, you will be fully equipped to manage and update your website with confidence.

  • Yes. A 50% deposit is required to secure your project date, with the remaining balance due prior to handover. If you would prefer to spread the cost further, payment plans are available on request. All payments must be completed before your brand + website are handed over.

  • Project dates are released in limited availability to ensure every client receives a fully focused, dedicated experience. I would recommend getting in touch as early as possible to avoid disappointment.

Black and white photograph of a wilted flower with drooping petals and a textured stem, hanging downward.
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Start a Project Enquiry

If your current brand or website no longer reflects the level of your work, feel free to enquire below.